Clinic For
FUNCTIONAL MEDICINE
BRIEF
Annie Kanwar, founder of FM Clinic, reached out to develop a comprehensive visual content library that talks about her clinic's commitment to holistic health. The objective was to create authentic imagery that reflects the clinic's focus on functional medicine, nutrition, and wellness. Annie emphasized the importance of portraying real, unfiltered moments that resonate with her audience's journey toward health and healing.
SOLUTION
We decided to create a diverse set of images capturing Annie in candid, natural settings, consulting with clients, preparing nutritious meals, and engaging in wellness practices. These visuals were designed to align with her aim, showcasing the integration of functional medicine and lifestyle changes. The final set of images serve as a resource for media articles highlighting Annies profile, website content, and promotional materials, effectively showing the clinic's approach to health.
Functional medicine determines how and why illness occurs and restores health by addressing the root causes of disease for each person. Functional medicine is an individualized, science-based approach where practitioners work together with patients to discover the root causes of chronic diseases and optimize wellness. Functional medicine is not that different from conventional medicine or ayurvedic medicine and it draws on many disciplines. Using food and nutrition as medicine, the functional medicine practitioner delves into each person’s genetic, biochemical, and lifestyle factors to create a personalized plan that may reverse illness and may put disease into remission
